ROUGH LUXE NETWORK CRITERIA

* Unique location of the business in an exclusive site or address (example: mountain retreat, a beach building or an important location in an international city).

* Special or unique architectural and/or historical building where the (Rough-Luxe) business is established or operating from.

* The interior and architectural design are based on the mix of old and new elements; showing original parts of the building, preserving the memory of the site and built environment as well as adding new, useful and original elements to the property.

* The design is based on a mix that looks random but in fact is done with a conscious transmission of social and philosophical messages that put intellectual enrichment prior to the physical well being.

* Rough-Luxe is about the exclusivity of the experience and its uniqueness in time.

* Physical comfort is important. However, it comes second to intellectual exchange of ideas and personal enrichment through the time spent in a Rough-Luxe business.

* The quality of food and beverages (organic and well chosen ingredients) is also part of Rough-Luxe priorities.

* Rough-Luxe will only have original art and design pieces (no copies or prints of existing art or design).

* Rough-Luxe will have rare books and poetry collections as well as original manuscripts.

* Rough-Luxe will have original and exclusive food providers and food ingredients based on ethical commerce and environmentally friendly methods of trade (to the best of the -Rough-Luxe- ability and knowledge).

* In a Rough-Luxe business; Luxury is original materials with a unique appearance and historical elements not solely rare materials and expensive finishes.

* Rough-Luxe concept is about location and material which give an intellectual and physical experience based on the provenance of the objects and goods.